Get your business found online with SEO for construction companies
Would you send your workers to a new site without a map? Probably not. Yet, too many construction businesses expect new clients to find them with little guidance. In fact, in the construction industry, the most popular form of marketing is the word of mouth referrals.
Of course, such referrals have their place, but by using a specific form of digital marketing known as search engine optimization (SEO) you can make sure your business not only reaches more people online but specifically the right people. That is, those that have a real interest in the services you are offering. By getting your services in front of people that have a genuine interest you make closing a deal much easier, which in turn will help your business grow and thrive in today’s competitive market.
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What is construction SEO?
Construction SEO is a group of tactics tailored to specifically help those with businesses in the construction industry. Construction company SEO will help you be found more easily online. SEO is the process of making a website rank higher in the search engine results pages (SERPs). This is important because analytics shows that companies that hold the top spots get the most business. Therefore, by boosting your construction company’s SEO you can benefit from better visibility online and increased sales.
Broadly speaking the tactics can be split into three main groups Onsite SEO, Offsite SEO, and Local SEO.
Onsite SEO construction principles
Onsite SEO principles include anything that happens on your business’s website. Having a good online presence is the first step to effective construction SEO. This is because the crawlers (online bots) search websites and rank them, and they value sites with the best functionality. With that in mind, it’s vital that your website looks great and is fast, responsive, and easy to navigate as well.
In addition to making sure your website is up to scratch, the SEO tactic that will be of the most value to your company is the use of strategically placed construction SEO keywords. Keywords are the most common words that people search for around specific topics and will help your site match with people that are searching for your services in the SERPs.
However, just guessing what keywords your customers may use is the best approach instead it’s important to do some thorough keyword research or get a specialist to do it for you. It’s also worth noting that long-tail keywords related to your business (phrases) can be particularly useful. This is because long-tail keywords tend to be more specific and so will help you better reach your target audience. That is those potential customers that are much more likely to be interested in what you are offering, something that therefore leads to more conversions in the end.
Also when it comes to keywords don’t forget to use them correctly in your meta descriptions, title tags, and alt tags too. Thereby ensuring that your site is quickly and easily found when people search for them.
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Offsite SEO construction principles
Offsite SEO principles concern any action you take outside of your own construction website to boost your likelihood of being found online.
Online reviews
There are plenty of places online where customers can leave reviews for your business and the service they received, including independent review sites like Trustpilot. Being visible on this site is a particularly effective form of construction SEO, as a client’s confidence in approving a project traditionally comes from word-of-mouth recommendations. Indeed, you can think of the online review as an enhanced form of this, while also offering consistent visibility and links back to your business’s site.
Just be sure to respond to any negative reviews in a professional and measured way. Remember that the aim here is to show other potential customers that you care about the service you offer and will do everything in your power to rectify any issues.
Get your business listed
Another vital form of offsite SEO for construction firms is to claim their Google My Business listing. After all, Google searches are the tool that the majority of people use to find anything these days, so it pays to have your very own account on their platform.
The great thing about having a Google My Business listing is that it means all sorts of additional details come up when a potential client Googles, your business including your address, opening hours, phone number, and other contact information. Customers can even click through to get additional info including your Google my Business review rating and your location on Google maps, something that can be particularly helpful for Local construction SEO too.
In addition to listing your business on Google, you will find various other platforms online where you can do this as well. Be sure to make use of these for great offsite SEO as they will all help your business be more easily indexed and ranked by search engines.
Content marketing and social media
Content marketing and social media are also great forms of offsite SEO that you can use to help improve the ranking of your construction business. Both can be used to backlink to your site, something that Google treats as a kind of reference. This means by getting backlinks from high authority sites and platforms your business will be taken more seriously by the algorithms and its ranking factor will increase.
Local construction SEO tactics
Finally, if you want to maximize the opportunities for your business to be found online you will want to use local SEO. Indeed, there are many benefits to be gained by being found by local customers including reduced travel costs and time getting to the Site each day.
While claiming your Google My Business listing is central to any local search engine optimization marketing strategy there are other tactics you can use as well. First, make sure your site is mobile-friendly, as customers are much more likely to be using their smart devices to search for services while they are on the move.
Additionally creating content around local news and events can work well as it will allow you to include local keywords which should help you push your way to the top of the SEO rankings in your area.
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Work with a specialist SEO construction company, today!
With so many SEO specialists out there, choosing the right one for your construction business can seem daunting. However, it doesn’t need to be. In fact, by choosing a specialist that is not only an SEO expert but also understands the world of construction inside and out you can make sure you get the perfect fit.
After all, only those well-versed in both areas will have the knowledge and expertise to understand both the needs of your business and your clients. Both of which are essential to a successful SEO campaign.
Indeed, with specialist services that focus on the construction industry SEO, you can create a custom SEO strategy to make sure your business stays at the top of the search results and the right people find you, time and time again.